Your Best People Are Wasting Their Genius.
Your senior consultants are your highest-value asset, yet they spend nearly half their time on preventable human friction instead of strategy. You pay for architects; you get political firefighters.
This silent killer is bleeding your firm's potential through:
Eroding margins, as preventable conflicts cause project delays and scope creep.
Damaged client trust, when they witness internal chaos instead of masterful execution.
Top talent burnout, as your best people leave rather than fight another unwinnable political battle.
Relying on intuition to solve these complex human challenges is a risk no elite firm can afford.
Introducing Perswayd.
We've codified the art of high-stakes influence into a science.
Perswayd is your on-demand strategist, designed to give a systematic method to diagnose, plan, and execute effective influence of internal and external stakeholders' behavior and decision-making.
1. Map Your Challenge in 7 Minutes.
Instead of a blank page, start with our guided questionnaire. Pinpoint the exact psychological drivers and political risks of your situation, from a resistant stakeholder to a high-stakes negotiation.
No complex training. No IT integration. It delivers immediate strategic value.
2. Get Your Personalized Strategy in 5 minutes.
Instantly receive your Influence Playbook; not generic theory, but a step-by-step action plan with specific talking points, sequencing, and pre-mortems for your unique scenario.
3. Execute with Precision.
Walk into any meeting or launch any initiative armed with an unassailable scientific advantage, ready to architect the desired outcome.
From Impasse to Impact. In Minutes.




Built for elite consultants, teams, and consultancies
Built for ambitious firms to outsmart the competition.
Turn the 'Human Element' Into Your Decisive Advantage.
While your competition relies on charm and luck, your firm will operate with surgical precision.
The New Standard for Strategic Consulting.
"This platform is so effective it feels like it could do part of our job for us. I need to get this for our whole team."
— HR / Org Development Director
"This is phenomenal. Being able to produce these insights in 5 minutes…this is beyond what I expected."
— Founder, Serial Entrepreneur
"This operationalises the ideas!"
— Director, OD & Change Management

"The single biggest tragedy in business is watching a brilliant solution die because of preventable human factors. We built Perswayd AI to stop this. We built it to give the smartest people in the room the scientific tools to ensure their best work makes its greatest impact. This is about protecting value and unlocking potential."
A Note from our Founder.
— Dr. Isaac Baker
Founder of Perswayd
Your Competition is Using Instinct. Use Science.
This is your opportunity to build a defensible, competitive edge by systemizing the most critical variable for success: the human element.
FAQ
Q1: My firm's growth is limited by my senior partners' bandwidth. How do we scale our most valuable expertise?
This is the classic "Founder's Trap" or "Partner Bottleneck," and it's the single biggest barrier to growth. Perswayd AI is designed to solve this. Our platform acts as a system for codifying and distributing the influence expertise of your best people. Instead of relying on ad-hoc coaching, Perswayd AI empowers your entire team with a science-backed methodology for handling the complex stakeholder challenges that would normally require senior partner intervention. It allows you to "clone" the wisdom of your top performers, freeing them from constant firefighting so they can focus on what they do best: winning new business and solving the highest-level problems. The result is a more leveraged, scalable, and profitable delivery model.
Q2: The consulting market is crowded. How does Perswayd AI help us differentiate and win against larger competitors?
In a market full of firms claiming to have "great people," Perswayd AI gives you something tangible and defensible. It transforms your value proposition from simply "selling smart people" to "delivering results through a proprietary, tech-enabled methodology." During a sales pitch, you can confidently state that your firm uses a sophisticated AI co-pilot to de-risk project execution, model stakeholder buy-in, and ensure recommendations are actually adopted. This positions you as more innovative, data-driven, and reliable than competitors—including the Big 4. It’s a powerful narrative that justifies premium fees and serves as a compelling reason for clients to choose you.
Q3: Project success feels inconsistent across our teams. How can we ensure a higher standard of quality and protect our brand?
Inconsistency is a direct threat to your brand and profitability. Perswayd AI addresses this by standardizing the most unpredictable part of any project: the human element. Our platform provides a consistent, gold standard framework for diagnosing and navigating client politics, resistance, and communication challenges. By embedding Perswayd AI into your delivery process, you reduce the performance variance between your A-teams and B-teams. This leads to more predictable project outcomes, fewer costly write-offs from mishandled client relationships, and a stronger brand reputation built on reliable, high-quality delivery every time.
Q4: Our partners have decades of experience. Won't they see an AI tool as a replacement for their expert intuition?
This is a critical point, and our design philosophy is clear: Perswayd AI is built to augment expert intuition, not replace it. For your most senior people, the platform serves as a confidential sparring partner or a strategic co-pilot. Even the most experienced expert has cognitive blind spots. Perswayd AI provides a structured, objective lens to help them pressure-test their own assumptions before a high-stakes meeting. It can reveal a hidden angle or validate a gut feeling with a data-driven rationale. For them, it’s not a coach; it’s an insurance policy against catastrophic blind spots on their most career-defining engagements.
Q5: What is the tangible business case for Perswayd AI? How does it impact our bottom line?
The ROI is direct and impacts the three core financial drivers of your firm: Boosts Profit Margins: By accelerating the development of your junior talent, they become profitable faster. By preventing the common stakeholder issues that lead to scope creep and project overruns, you protect the margin on every engagement. Increases Revenue: It provides the market differentiation needed to win more competitive deals. It also frees up your senior partners from remedial coaching, allowing them to dedicate more time to sales and business development, directly driving top-line growth. Builds Enterprise Value: It transforms your firm's "secret sauce" from intangible know-how into scalable, proprietary intellectual property. This creates a defensible competitive moat and a more valuable, systematic business that is less dependent on a few key individuals.
Q6: We've already invested heavily in our own methodology. How does Perswayd AI fit in?
Perswayd AI is designed as a complementary accelerator, not a replacement. Your existing methodology likely excels at the technical, analytical, and project management aspects of delivery. Perswayd AI seamlessly plugs in as the dedicated "human element" module. Think of it as the operating system for stakeholder engagement that makes your existing frameworks more effective. By ensuring buy-in and navigating resistance, our platform guarantees that the brilliant technical work your methodology produces is actually understood, accepted, and implemented by the client.