Our mission

To be your partner in navigating complex influence scenarios.

Innovating Influence Through AI and Science

At Perswayd AI, we’re redefining how consultants navigate influence and persuasion challenges. Our mission is simple: to make science-based influence strategies accessible, actionable, and effective for everyone.

Founded by an expert in the psychology of influence & behaviour change, Perswayd AI combines cutting-edge technology with proven behavioural science to help you achieve your goals faster and more effectively.

Our values

Innovation

Each recommendation is tailored to your unique influence challenges and goals, ensuring relevance and impact.

Integrity

Generate science-informed strategies and action plans in minutes, saving you hours of effort.

Impact

Grounded in psychological and behavioral research, Perswayd AI transforms evidence into actionable strategies.

Our founder

Dr. Isaac Baker founded Perswayd AI with a singular vision: to revolutionize how consultants and leaders approach their most common and challenging influence problems.

Combining over a decade of expertise in psychological and behavioral science and its application to organizational contexts, with cutting-edge generative AI technology, Dr Isaac Baker has developed a unique solution to help consultants and leaders navigate complex stakeholder dynamics and drive meaningful behavioral influence and organizational change.

Perswayd AI

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