Our Mission
Your Strategic Partner in Mastering Complex Influence
Perswayd AI was created to solve critical influence, persuasion, and behavior change challenges: How can high performing consultants consistently turn complex human dynamics into clear strategic advantages?
Our mission is to fuse proven behavioral science with cutting-edge AI, providing you with an intelligent co-pilot from every high-stakes conversation to large-scale change and transformation initiative. We make master-level influence data-driven, actionable, and accessible, empowering you to achieve your objectives faster and with greater impact.
Our Values

Innovation
We merge behavioral science with generative AI to create a platform that drives transformations. We provide you with an unfair advantage, built for the future of consulting.

Integrity
Our recommendations are grounded in decades of peer-reviewed behavioral science. We provide ethical, evidence-based strategies, ensuring you influence with integrity.

Impact
We are relentlessly focused on the outcome.Our platform is designed to produce clear, actionable blueprints that de-risk projects and deliver measurable results.
Our Founder
Dr. Isaac Baker
Founder & Chief Behavioral Scientist
With over a decade advising leaders in high-stakes environments, Dr. Baker saw a recurring pattern: brilliant consultants were often derailed not by a lack of data, but by the unpredictable nature of human influence. He became obsessed with codifying the science behind why people say "yes."
His vision was to move beyond theory and build a practical, scalable solution. By combining his deep expertise in the science of influence and behavior change with the power of generative AI, he created Perswayd AI, aa platform designed to translate complex behavioral dynamics into clear, actionable advice in real-time.
"My goal was to democratize the intuition of the world's best strategic influencers. We built Perswayd AI to give every consultant a thinking partner that not only provides the right answer but explains the science behind it, turning every challenge into a powerful learning experience."
— Dr Isaac Baker